SeatGeek, the New York-based ticketing provider was announced as the new ticketing partner of the Jujamcyn Theatres group. The two sides reached a multi-year agreement covering five theaters. This is SeatGeek’s first partner Broadway. They replace Jujamcyn’s current ticketing provider Ticketmaster.
A Step Outside of Darkness
Jujamcyn Theatres President Jordan said: “As our industry is about to step out of this long dark period. We are very focused on safely returning our community to work and returning our audience to the special features that only live theaters can provide.”
“For us, this means that in our never-ending mission. There are no unused tools and untested innovations to enrich the theater experience from start to finish.”
Some Large Acquisitions
According to the press release announcing the partnership, through SeatGeek’s platform, Broadway customers will be able to access information about their shows. They will also purchase offers, and upgraded experiences offered through the app. Current shows on Jujamcyn House include “The Book of Mormon”, “Hadestown” and “Moulin Rouge”! The chain operates five iconic theaters: St. James Theater, Al Hirschfeld Theater, August Wilson Theater, Eugene O’Neill Theater, and Walter Kerr Theater.
Into the Darkness
Due to the coronavirus, Broadway has been suspended since March 2020. But as vaccination efforts continue and government restrictions on in-person attendance decrease, people hope to return in 2021. If you have the option, you can use SeatGeek’s Adapt tool suite. It allows social distancing and access control tools to be implemented as part of ticketing and fan access programs.
Breaking New Ground
Although Jujamcyn Theatres announced SeatGeek as their new Broadway customer, the company has established its own partnership with the West End theatre community. It also became the ticketing platform partner of LW Theatre. Other well-known clients on the junior level include numerous Premier League and Major League Soccer teams, the Dallas Cowboys, the Cleveland Cavaliers, the New Orleans Saints, and the New Orleans Hornets, as well as other venue clients.
However, through this partnership, the ticketing company and its first New York customer broke new ground in their hometown. “Most of SeatGeek’s current U.S. customers are in the sports field. But we have long been the leading ticket provider in the West End of London. With the reopening of Broadway, we are happy to bring SeatGeek’s customer priority ticketing to attendees.” SeatGeek United The founder Russ D’Souza said. “I can’t wait to jump on the subway, go to the city for a few stops, and watch a show with our new partner.”
Credits: Ticketnews. com and Jujamcyn Theatres group